Facebook's One Monetization Program: How It Works in 2026

If you earned money on Facebook at any point before late 2025, the ground shifted under you — and you may not have noticed. Meta quietly retired the Reels Play Bonus, In-Stream Ads for long-form video, and the Performance Bonus for photos and text posts, folding everything into a single system: the Content Monetization Program (CMP). In 2026, CMP is the only ad-based revenue programme on Facebook. Here is what replaced what, what it takes to get in, and how to think about it if you are building an income on the platform.

Three programmes became one

The old setup was fragmented by design. A creator who made Reels could only join the Reels Play Bonus; someone posting long-form video lived under In-Stream Ads; a photographer posting still images chased the Performance Bonus. If you worked across formats — as most real creators do — you were penalised for it, because you could only ever be in one programme at a time and each had different thresholds.

The consolidation ran through 2025. CMP was announced in beta in October 2024, creators migrated gradually by invitation, and on August 31, 2025, the three legacy programmes were switched off, with remaining creators auto-migrated. One signup now covers Reels, long-form video, Stories, photos, and text posts in a single revenue pool.

The entry requirements, honestly stated

Meta does not publish a single public requirements page in one tidy list, so treat exact numbers as reported by creator guides rather than gospel. What third-party documentation consistently reports for 2026: around 10,000 followers, 600,000 minutes watched in the last 60 days, at least 5 videos on your Page, 18 or older, and residence in an eligible country. The 600,000-minute watch requirement is the real filter — it is a large number, and it is rolling, so a single viral month does not carry you forever.

• Followers: roughly 10,000 on your Page — the number that keeps showing up in 2026 guides.
• Watch time: around 600,000 minutes in the last 60 days across eligible content.
• Content volume: at least 5 videos on the Page — you cannot qualify on one viral post.
• Age and region: 18+, and you must be in a country where the programme operates. Eligibility geography still excludes many regions.
• Original content: reused or reposted material is the fastest route to rejection. Meta enforces originality rules strictly under CMP.

What it pays, and when

Rates vary by niche and region. Independent 2026 guides estimate roughly $1 to $10 per 1,000 views, with US finance and tech content at the top of that range. Payouts are reported as monthly, around the 21st, via bank transfer, with minimums commonly cited around $25 for US accounts and higher elsewhere. These are third-party figures, not Meta-published ones — treat them as directional, not promised. No one can guarantee what your Page will earn, and CMP pays on performance, not on posting.

One structural advantage over the old system: because photos, text posts, Reels, and video all feed one pool, a diversified posting strategy compounds instead of splitting your eligibility across three doors. The creator who posts Reels daily, a weekly long-form video, and engaging text posts is now building one account’s worth of revenue instead of choosing which room to stand in.

The Creator Fast Track shortcut

There is one more door. Meta’s Creator Fast Track programme, aimed at creators with established audiences elsewhere, offers guaranteed monthly pay — $1,000 for at least 100,000 followers on Instagram, TikTok, or YouTube, up to $3,000 for over one million — for three months of posting eligible Reels, plus immediate access to CMP without the usual criteria. If you already have a serious audience on another platform, applying to Fast Track can skip the entire 10,000-follower climb on Facebook.